HAVE A NICE HOME

Most real estate brands position themselves functionally. They describe what they do or where they are, but rarely show what a house means in people’s lives. The essence stays out of view. A house is rarely a product. It is a place where people laugh, celebrate, cry, dream and live. A place to grow up and grow old. That reality is largely absent in the market.

So the question shifts from how do we differentiate as an estate agent to how do we give meaning to living beyond transactions and objects. The core insight is that a real estate brand becomes relevant only when it aligns with the emotional layer that is always present in buying or moving. That layer is not marketing décor. It is a reality you need to organize.

We develop the organizing idea Everyone deserves a house that feels like home. This idea is the foundation beneath the brand name HAVE A NICE HOME, the positioning and the visual identity. Not a slogan, but a guiding principle for how the brand speaks, looks and acts.

In development, we translate this principle into a brand that feels warm and human without becoming sentimental. The visual identity makes room for light, life and imperfection rather than stylized object presentation. The role of the agent shifts from rational broker to engaged guide through an emotional transition.

Embedding sits in the full brand structure. Name, story, visual choices and the way the service is presented reinforce each other. This creates an ecosystem in which communication, customer contact and market position logically reinforce each other. The brand grows consistently, even in a market under economic pressure.

The result is a real estate brand that, despite launching in the middle of a crisis, builds a distinctive position in the Gooische market. Not by shouting louder, but by connecting better with what truly moves people when it comes to living.

In samenwerking met:
• Sander Mans, Creative Designer at Mans Industries