Inspiration

AI is the Formula 1 Car, But Without a Talented Driver, You Won't Win the Race

Arjen Kapteijns

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Marketingfacts

AI is the Formula 1 Car, But Without a Talented Driver, You Won't Win the Race

Arjen Kapteijns

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Marketingfacts

AI is the Formula 1 Car, But Without a Talented Driver, You Won't Win the Race

Arjen Kapteijns

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Marketingfacts

From Sweeney to Trump: The Opportunities and Pitfalls of Celebrities in Advertising

Arjen Kapteijns

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From Sweeney to Trump: The Opportunities and Pitfalls of Celebrities in Advertising

Arjen Kapteijns

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From Sweeney to Trump: The Opportunities and Pitfalls of Celebrities in Advertising

Arjen Kapteijns

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The Legible-Lovable Standard for Building in an Agentic Economy

Thomas Marzano

The Legible-Lovable Standard for Building in an Agentic Economy

Thomas Marzano

The Legible-Lovable Standard for Building in an Agentic Economy

Thomas Marzano

"They only invent new things, what already exists doesn’t interest them"

Johan Cruijff

"They only invent new things, what already exists doesn’t interest them"

Johan Cruijff

"They only invent new things, what already exists doesn’t interest them"

Johan Cruijff

Odido’s Big Bang Rebrand: Lessons From a Bold Transformation

Arjan Kapteijns

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Marketing Report

Odido’s Big Bang Rebrand: Lessons From a Bold Transformation

Arjan Kapteijns

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Marketing Report

Odido’s Big Bang Rebrand: Lessons From a Bold Transformation

Arjan Kapteijns

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Marketing Report

"What the f*ck is the essence?"

Onno Kraft van Ermel

"What the f*ck is the essence?"

Onno Kraft van Ermel

"What the f*ck is the essence?"

Onno Kraft van Ermel

Rebranding successfully? Don’t focus too much on the 'tip' of the iceberg

Arjen Kapteijns

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Marketingfacts

Rebranding successfully? Don’t focus too much on the 'tip' of the iceberg

Arjen Kapteijns

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Marketingfacts

Rebranding successfully? Don’t focus too much on the 'tip' of the iceberg

Arjen Kapteijns

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Marketingfacts

Rebranding on the horizon? These are the pitfalls.

Arjen Kapteijns

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Rebranding on the horizon? These are the pitfalls.

Arjen Kapteijns

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Rebranding on the horizon? These are the pitfalls.

Arjen Kapteijns

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The importance of professional Brand Management within big enterprises is rapidly growing

Arjen Kapteijns

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The importance of professional Brand Management within big enterprises is rapidly growing

Arjen Kapteijns

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The importance of professional Brand Management within big enterprises is rapidly growing

Arjen Kapteijns

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In search of a new brand name?

Arjen Kapteijns

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In search of a new brand name?

Arjen Kapteijns

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In search of a new brand name?

Arjen Kapteijns

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When growth hackers fall in love with branding, the real magic happens!

Arjan Kapteijns

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When growth hackers fall in love with branding, the real magic happens!

Arjan Kapteijns

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When growth hackers fall in love with branding, the real magic happens!

Arjan Kapteijns

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“Marketing isn’t science. It’s entrepreneurship.”

Kluun

“Marketing isn’t science. It’s entrepreneurship.”

Kluun

“Marketing isn’t science. It’s entrepreneurship.”

Kluun

Contact

When old answers don’t work anymore, you need new questions. And often, a good conversation helps open up that new perspective.

Arjan Kapteijns
arjan@projectx.nl
06 1509 0901

Select Language

Inspiration

AI is the Formula 1 Car, But Without a Talented Driver, You Won't Win the Race

Arjen Kapteijns

-

Marketingfacts

AI is the Formula 1 Car, But Without a Talented Driver, You Won't Win the Race

Arjen Kapteijns

-

Marketingfacts

AI is the Formula 1 Car, But Without a Talented Driver, You Won't Win the Race

Arjen Kapteijns

-

Marketingfacts

From Sweeney to Trump: The Opportunities and Pitfalls of Celebrities in Advertising

Arjen Kapteijns

-

LinkedIn

From Sweeney to Trump: The Opportunities and Pitfalls of Celebrities in Advertising

Arjen Kapteijns

-

LinkedIn

From Sweeney to Trump: The Opportunities and Pitfalls of Celebrities in Advertising

Arjen Kapteijns

-

LinkedIn

The Legible-Lovable Standard for Building in an Agentic Economy

Thomas Marzano

The Legible-Lovable Standard for Building in an Agentic Economy

Thomas Marzano

The Legible-Lovable Standard for Building in an Agentic Economy

Thomas Marzano

"They only invent new things, what already exists doesn’t interest them"

Johan Cruijff

"They only invent new things, what already exists doesn’t interest them"

Johan Cruijff

"They only invent new things, what already exists doesn’t interest them"

Johan Cruijff

Odido’s Big Bang Rebrand: Lessons From a Bold Transformation

Arjan Kapteijns

-

Marketing Report

Odido’s Big Bang Rebrand: Lessons From a Bold Transformation

Arjan Kapteijns

-

Marketing Report

Odido’s Big Bang Rebrand: Lessons From a Bold Transformation

Arjan Kapteijns

-

Marketing Report

"What the f*ck is the essence?"

Onno Kraft van Ermel

"What the f*ck is the essence?"

Onno Kraft van Ermel

"What the f*ck is the essence?"

Onno Kraft van Ermel

Rebranding successfully? Don’t focus too much on the 'tip'​ of the iceberg

Arjen Kapteijns

-

Marketingfacts

Rebranding successfully? Don’t focus too much on the 'tip'​ of the iceberg

Arjen Kapteijns

-

Marketingfacts

Rebranding successfully? Don’t focus too much on the 'tip'​ of the iceberg

Arjen Kapteijns

-

Marketingfacts

Rebranding on the horizon? These are the pitfalls.

Arjen Kapteijns

-

LinkedIn

Rebranding on the horizon? These are the pitfalls.

Arjen Kapteijns

-

LinkedIn

Rebranding on the horizon? These are the pitfalls.

Arjen Kapteijns

-

LinkedIn

The importance of professional Brand Management within big enterprises is rapidly growing

Rebranding successfully? Don’t focus too much on the 'tip' of the iceberg

Rebranding successfully? Don’t focus too much on the 'tip' of the iceberg

Rebranding successfully? Don’t focus too much on the 'tip' of the iceberg